The Easiest, Cheapest and Fastest Way to Get New B2B Leads Using LinkedIn

8/12/2009

Are you looking for a simple way to find new leads or know who’s interested by your competitor’s product ? Before starting a full-on social media monitoring program, here’s a simple trick you can use for free rapid ROI ;-) If you haven’t use it already, you are going to bump your head because it’s just too simple.

NOTE : This is mainly to find new B2B opportunities.

  1. Search for your biggest, most aggressive competitor’s company in LinkedIn.
  2. Select some top Business Development / Sales / Technical Sales /  Marketing Manager
  3. Check the right-hand side of his profile, in the the “Viewers of this profile also viewed…
    ” box.

What do you find ? At least a good 30-50% of leads you might not already know about. If they interested by that company, chances are they might be ready to know you too.

Does it work ? Yes.

Do you know other simple yet effective social network hack like that ?

Merry Early Christmas.

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  1. 9/12/2009jfbelisle say:

    A slap in the face post, straightforward and marvelous, that's the way to go. If everybody would be doing like that then we would have a real idea of what competitive intelligence should be. Thanks for sharing, that rocks.

  2. 10/12/2009philgo20 say:

    Thks Jeff. As much as I like “deep analysis and strategy planning”, sometimes it's good to be remembered what works.

  3. 16/05/2010Jack say:

    I also agree that LinkedIn is the Easiest, Cheapest and Fastest Way to Get New B2B Leads.
    It is a like a tool.If we use this tool,we can promote our business very easily and fastly.

  4. 16/05/2010Jack say:

    I also agree that LinkedIn is the Easiest, Cheapest and Fastest Way to Get New B2B Leads.
    It is a like a tool.If we use this tool,we can promote our business very easily and fastly.

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