Reference Book Collection

Founders, books and your own findings will all point to the same summary:

  1. Start with a vision (“Imagine if X”)
  2. Make a few assumptions (“I think X will happen if Y”)
  3. Talk to users/customers and adjust assumptions based on their feedback
  4. Build something to test assumptions
  5. Find users
  6. Look at metrics
  7. Realize 4 out 5 assumptions were wrong
  8. Do it again

So do it now and don’t spend too much time on any of the steps.