Is it me just me that does not get it and think it’s all crap that was sell to you by your PR agency or marketing consultant? Seriously.
Why should I fire up a special application to scan it? To be redirected to your website? A 8 letter word ending with a “.com”?
The only usage I see on a business card is for people that cannot read, so they couldn’t type the URL in their browser. If you’re doing it for the disabled, big respect.
Seriously, keep that stuff to track package, to validate some action or to redirect me to a very complicated URL with a token.
EDIT: Thxs for the typo heads up Colin. Mispelling “dumb” is actually pretty humbling