July 25, 2012 Caltech STUDY: What you see is what you buy – how a simple design trick affects consumer choices | EyeQuant Blog Some nice design tips to improve buyer conversion if you’re building an e-commerce site. Caltech STUDY: What you see is what you buy – how a simple design trick affects consumer choices | EyeQuant Blog. philgo20 July 25, 2012 Software Development Previous Post Next Post