The Easiest, Cheapest and Fastest Way to Get New B2B Leads Using LinkedIn

Are you looking for a simple way to find new leads or know who’s interested by your competitor’s product ? Before starting a full-on social media monitoring program, here’s a simple trick you can use for free rapid ROI ;-) If you haven’t use it already, you are going to bump your head because it’s just too simple.

NOTE : This is mainly to find new B2B opportunities.

  1. Search for your biggest, most aggressive competitor’s company in LinkedIn.
  2. Select some top Business Development / Sales / Technical Sales /  Marketing Manager
  3. Check the right-hand side of his profile, in the the “Viewers of this profile also viewed…
    ” box.

What do you find ? At least a good 30-50% of leads you might not already know about. If they interested by that company, chances are they might be ready to know you too.

Does it work ? Yes.

Do you know other simple yet effective social network hack like that ?

Merry Early Christmas.

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December 8, 2009 – 3:19 pm
By philgo20
  • jfbelisle

    A slap in the face post, straightforward and marvelous, that's the way to go. If everybody would be doing like that then we would have a real idea of what competitive intelligence should be. Thanks for sharing, that rocks.

  • http://hhtp://philgo20.com philgo20

    Thks Jeff. As much as I like “deep analysis and strategy planning”, sometimes it's good to be remembered what works.

  • http://www.seoconsult.co.uk Jack

    I also agree that LinkedIn is the Easiest, Cheapest and Fastest Way to Get New B2B Leads.
    It is a like a tool.If we use this tool,we can promote our business very easily and fastly.

  • http://www.seoconsult.co.uk Jack

    I also agree that LinkedIn is the Easiest, Cheapest and Fastest Way to Get New B2B Leads.
    It is a like a tool.If we use this tool,we can promote our business very easily and fastly.

  • http://moremobileinternet.com Steve

    This sounds interesting, but if I’m not mistaken the people listed on the right are not the people that viewed your competitions profile.  So by example, if my competition is IBM, and I find an IBM profile, the people listed in the box are simply other people that someone interested in IBM looked at next. It’s not who looked at IBM. So I’m not sure how relevant those people in the box are in terms of people looking for IBM.  Please explain if I’m off here. Thanks!! 

  • http://philgo20.com/ philgo20

    Nope, you’re totally right and I had forgotten about that, wishing nobody would point it out.

    On the other hand, that list is interesting to find “similar profiles”, which can help identify people with somewhat similar background if you are in hiring mode.

    I might take a moment and edit this post.

    Thanks for the headz up.

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